Amora — 30 July 2026

Scale Increase budget 15–20% on the winning campaign.

Revenue

£4,092

148 orders at £27.65 average

Ad spend £1,586 MER 2.58x

True net profit

£1,220

VAT is not being collected, so nothing is deducted. Were it accrued at 20%, profit would be £551.

Triple Whale says £1,220 Difference +£0

Orders

148

▲ 35.8% vs 7d avg

AOV

£27.65

▲ 0.4% vs 7d avg

Sessions

1,768

▲ 75.7% vs 7d avg

Conversion

8.37%

vs 7d avg —

Ad spend

£1,586

▲ 21.6% vs 7d avg

CPA

£10.72

vs 7d avg —

MER

2.58x

vs 7d avg —

Units sold

378

vs 7d avg —

Last 30 days

Revenue and reported profit, straight from the Daily Log.

Revenue Profit

Where the money went

Every cost deducted from 30 July's revenue, largest first.

Product cost

£3899%

Shipping & packaging

£61715%

Payment fees

£2416%

Advertising

£1,58639%

Refunds

£401%

Needs attention

13 rows left in the Daily Log before row 112, where the sheet's rolling formulas stop reading.

Shopify · Triple Whale · Quaderno — written to the Daily Log each morning